Who or What Answers Your Phone?

Does a person or a machine answer your phone during business hours?

Do you think your clients care?

I put our best phone person on to the task of answering the phone and the results have really paid off.

This staff member loves to talk on the phone. Sometimes I think she thrives on it! This genuine behavior comes through over and over again as people comment about how nice it is to call our office.

Since she was originally hired as an operations person, she is able to handle most customer inquiries right on the spot without transferring the call. The experience of the caller is dramatically improved. They feel cared for instead of feeling like they are imposing.

Guide: A person connects with a person, not a machine.

Action Item: Put an enthusiastic voice who is empowered as your client’s first point of contact.

© 2010 The Advisors Center, LLC – All Rights Reserved

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