Drill Deeper: Attend Your Niche’s Meeting

You now have a niche market, but are wondering how to grow and expand it. I have previously discussed being an industry meeting junkie. Now you need to branch out and consider attending the local and state meetings of your niche’s conferences. 
Kristen Luke  recently wrote about joining the association of your niche as well at http://kristenluke.com/page/5/

By attending these meetings, you can network with your niche and with the vendors and experts who serve the niche. 

Go to the breakouts and learn about the issues that your niche is concerned with. 

Walk the booth floor and meet the niche vendors. See how THEY market. Ask how they approach these people. Learn what is working. You’ll be amazed at what they will share. 

Eat at their meals and sit with other attendees. Listen very carefully to the issues discussed. Learn their concerns. 

This information is invaluable in helping you serve and service your market. This is typically intelligence that cannot be gathered elsewhere. 

Next year, arrange to exhibit or, even better, speak or sponsor a speaker to talk on a hot issue that is of concern to your niche. Do this by finding out who is chairing the next conference or who is the organization’s program chair. 

Guide – Going to the conferences of your clients can give you great insight. 

Action Item – Go out and sign up for a couple of State level conferences and just attend! 

© 2010 The Advisors Center, LLC – All Rights Reserved 

Please leave comments to share with others by clicking the comment link below the title of this article.

Advertisements

0 Responses to “Drill Deeper: Attend Your Niche’s Meeting”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7 other followers

Subscribe to The Guide on Faceboook

Click “Share” to post this to other Social sites

Old Guide Maps

Guide by Catagory


%d bloggers like this: