Develop Your Niche! Where do you Start?

 

You have heard this before! Develop a niche.

Become an expert and service that niche!

Right? So where do you start?

Start with this exercise:

First, write down the names of your five FAVORITE clients. These are not necessarily your five biggest (but they could be), but are the five your really like. Whenever they call, you are happy to talk to them. None of these folks should give you that electric probe to the gut feeling…

Now look a the list carefully.

Write down anything and everything these five have in common–age, occupation, geography, hair color, type of car, favorite football team, risk tolerance, goals, whatever.

You may likely see some things in common.  These are the clients you are passionate about.  These are the type of clients that may have caused you to become an advisor in the place.

A pattern may be emerging! 

Now start a second list.

Write down how you came to know each of these great clients. How were they acquired? Who referred them?

Perhaps another pattern?

This may be the beginning of your niche. Try to become an expert in the needs of these people.

Want to serve more of them? Sure!  Let these clients and all your referral sources know that you’d like more new clients just like these!

Guide – Developing a niche gives you the satisfaction to fuel your passion.

Action Item – Let your niche be known and become even more of an expert to those people you love.

© 2009 The Advisors Center, LLC – All Rights Reserved

Please leave comments to share with others by clicking the comment link below the title of this article.

Advertisements

0 Responses to “Develop Your Niche! Where do you Start?”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7 other followers

Subscribe to The Guide on Faceboook

Click “Share” to post this to other Social sites

Old Guide Maps

Guide by Catagory


%d bloggers like this: