Getting Your Brand “Followed”

Are your clients and prospects interested in what you are doing?

Should they be?

It seems to me that if they are interested, there must be some sense of loyalty. If there is loyalty, then you have a stronger relationship with that client or prospect.

Forrester Research just released a paper predicting that web sites will become less and less important as people want very specific information pushed at them by their service providers.(http://www.destinationcrm.com/Articles/PrintArticle.aspx?ArticleID=53635)

Will this content delivery be email, social media OR some new and as yet undeveloped platform? Too soon to tell.

So what are you doing NOW to keep people following, interested and loyal to YOUR brand?

Here are some thoughts! (Keep in mind that some of these may require regulatory approval PRIOR to usage.)

  • an emailed newsletter
  • a Blog
  • a Twitter site (or multiple Twitter sites for different lines of business)
  • a Linkedin profile
  • a Facebook page
  • a Facebook fan page
  • emailed commentary
  • seminars
  • press releases
  • writing for a newspaper
  • writing for CLIENTS’ trade journals
  • television
  • radio
  • print advertising
  • advertising on other websites

Guide – Getting your brand “followed” builds loyalty.

Action Item – Start by making sure you have a brand and then work with a pro to get that brand followed!

© 2009 The Advisors Center, LLC – All Rights Reserved

Please leave comments to share with others by clicking the comment link below the title of this article

Advertisements

0 Responses to “Getting Your Brand “Followed””



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 7 other followers

Subscribe to The Guide on Faceboook

Click “Share” to post this to other Social sites

Old Guide Maps

Guide by Catagory


%d bloggers like this: