Do I need MY own website?

Asking if you need you own website is like asking if you need your own business card. 

Do you carry a company card?  This would be like a business card that doesn’t  have your name on it.  Or a card with your name printed,  but SOOO small that no one can read it!

I truly believe that today’s consumers and business clients DEMAND and deserve a personalized website.

This may be as simple as an electronic brochure to validate your existence (clean and neat) or as sophisticated as an interactive educational experience highlighting the virtues of your business and services.

I urge you to consider not using an advisor page template from your organization.   If you are selling your firm’s services, then maybe you are just another sales person and not a trusted advisor?  Think about that!

The benefit of your own personalized site is just that: personalization.  It speaks about you and your unique value proposition.  The cost is up to you.  You can spend several hundred dollars for a template site (like business cards from a mass marketer) or you can spend many thousands to create a custom design.

Guide – Not having your own website  = Not having your own business card.

Action item – Find a web developer in your area and within your budget to create something personal.


2 Responses to “Do I need MY own website?”

  1. 1 Dave Lee June 16, 2009 at 10:53 am

    Websites have always been valuable (mostly as big electronic brochures to help get prospects comfortable with you). Now days it appears they have more marketing value as well. The last survey of the affluent that I saw showed 15% using internet research to help find an advisor. Make sure which ever platform you use allows you to be found if someone Googles your name or the name of your firm.

    • 2 theadvisorscenter June 16, 2009 at 1:34 pm

      Thanks Dave! I would suspect that the usage is higher than the survey stated. Not for research but for affirmation. As far as search engine goes, yes it is VERY important that the “infrastructure” your site uses metatags and other “hidden” technologies that allow Google and others to find you. Believe it or not, the number of hits your site get also effects your rankings so it MAY be helpful to hit your site often!

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