Do you have a brand?

Much has been written about brand so I will only say a little.

GET ONE! HAVE ONE! BE ONE!

You must have a branding strategy.  Seek out someone to assist you. 

Branding means a coordinated effort.  Everything must go with everything.

This means:  business cards, stationary, envelopes, memo pads, note pads, web site, signage, voice mail message, email signatures… EVERYTHING.

I am shocked at how many advisors are lazy and do not do this!!!!

Guide – Make sure ALL your stuff REALLY matches – It looks unprofessional if it doesn’t.

Action items – Find someone to help you do this.

I will discuss this more over time.

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1 Response to “Do you have a brand?”


  1. 1 Dan May 9, 2009 at 11:02 am

    Great advice- its amazing how few people and businesses understand how important branding is-


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